IMMIGRATION POLLING AND MESSAGING
Worded most bluntly, the problem with the Republican Party’s current immigrant
rhetoric can be summarized like this: Democrats fight with more passion in defense of illegal
immigrants than Republicans fight in defense of American workers. What follows is a guide
for putting Americans at the center of the debate.
Few issues motivate voters more strongly and more passionately than immigration.
Unlike so many other issues, immigration is not vague, abstract, or generic. Its impact is
specific, real, and personally felt by millions.
While generic consultant-speak about “focusing on job creation” and “problem
solving” may poll well, these soundbites possess zero motivational power: people expect
politicians to say they are focused on jobs and solving problems. There is no political
opponent claiming the opposite. Such expressions therefore draw no contrast, exert no
pressure, and mean ultimately nothing to the everyday American since Democrats will claim
the exact same thing.
At this moment in time, there is likely no issue that—done properly and with
authenticity—can do more to motivate the public for or against a party than immigration.
Immigration policy directly affects voters in ways that Washington “experts” do not
see or understand. It impacts their jobs, wages, hospitals, schools, communities, and security.
The failure of politicians to understand these real and deep concerns has produced an
increasingly large gap between what politicians say about immigration and what voters
actually think. (Imagine for a moment immigration policy from the perspective of an
American worker who has lost his job to lower-paid labor from abroad). Many inside the DC
bubble have no awareness that immigration rates have quadrupled to record levels, that all
net employment growth over the last 14 years has gone to foreign workers, or that studies
indicate the surplus of labor being brought into the U.S. has been driving a precipitous
decline in workers’ wages. And while these realities are never covered by the Beltway
media, they are experienced by working people across the nation.
Consider: poll after poll shows that voters think American workers should come first,
yet a bevy of brilliant high-paid consultants have managed to produce a series of immigration
talking points that don’t say a word about them.
Is there a single more reasonable proposition than to say that a nation’s immigration
policy should consider first what is good for its own citizens? This basic fact has been
overlooked by politicians for decades. Listen to any immigration debate: most rhetoric
stresses the interests of illegal immigrants, foreign workers, or employers. A 30-minute
debate on immigration may not mention the words “American worker” a single time.
Republicans—who stood alone in Congress to save America from the President’s
immigration bill and who alone have fought against his executive amnesty—must define
themselves as the party of the American worker, the party of higher wages, and the one party